Regardless of the industry your startup operates in, existing clients referrals are a critical component of your success. When an existing client refers your products or services to her network, she is making a strong statement about your startup.
Your satisfied client found true value in working with you and is actively assisting you in helping you to generate new business.
One of the biggest challenges startup founders face is how to get more clients. Asking for referrals is a cost-effective solution that many might not be thinking about. Understanding how to get existing clients referrals can help you to get the leads you desire.
Build Trust and Respect With Your Clients
Before asking for referrals, it is important to build brand awareness and ensure that clients are fully satisfied with your startup. Building trust and respect with clients is a critical step in this process.
Although critical, it is not as complicated as it might seem. Building trust is based on delivering on what you have promised you would do. This includes everything from arriving on time as scheduled to perform services to ensuring customer satisfaction before leaving.
TIP: Create customer satisfaction surveys to get instant feedback.
Select Specific Clients for Referrals
When thinking about getting existing clients referrals, it is crucial to carefully select who you want to ask for referrals from.
Each of your clients may have had a unique experience with your startup. Some may have been thrilled with their experience, and others may have only been somewhat pleased. Thrilled clients can generally be expected to gush and rave to others about what they have experienced. These are the clients that will refer your products and services to their network. These are the clients you want to ask for leads from.
TIP: Carefully think about who to ask referral from
Ask for Referrals Directly
There are a few different ways to ask for referrals. One of these methods is to directly ask for leads.
Explain to your clients that you are pleased they had a great experience with your startup and stress out how word-of-mouth referrals from satisfied clients are trivial for your growth. Chances are that you have helped them in some way through your products and services. Pleased clients will be more than happy to help your business in return.
TIP: Ask existing clients for referrals, don’t shy away from this practice.
Create a Rewards System for Existing Clients Referrals
Another great way to get existing clients referrals is to create a rewards system.
For example, you may offer a cash credit on the next service you provide to the customer in exchange for the referral. You may also offer a free month of service, a gift card or another type of reward. This goes without saying, but ensure that your rewards system is affordable before you move forward with it.
TIP: Explore rewards opportunities for clients referrals
Extend Thanks for Referrals
Regardless of whether you have a rewards system or not, it is important to extend thanks when your existing clients refer you to others. They have gone out of their way to help you generate more business.
More than that, they have said kind, thoughtful and helpful words on your behalf. Ensure that you reach out to each client who referred you in a personal way to thank them for their efforts.
TIP: Be grateful for each referral you receive
Final Thoughts On Existing Clients Referrals
Referrals are one of the top ways to generate new leads on a dime.
You may have spent a considerable amount of time and effort making sure that your existing clients love the work you did for them. You can easily take advantage of that time and effort through referrals.
Most clients, however, will not refer a business without specifically being invited to do so. Whether you ask for referrals directly or you set up a referral system, be sure to take full advantage of referrals.
Do you currently make use of referrals? What are the best strategies that you have implemented so far? Share your experiences in the comment section below.