Search engines account for almost 93 percent of all internet traffic. And Google owns over 92 percent of the search engine market share.
This means that the top search engine ranking you have on Google has a massive impact on your business. If potential customers are not finding their way to your website, they will be going somewhere else.
If you want to make it to the top of the list, there are six ways that you can do so. This blog post will go over each one in detail.
1. Link Building
Link building is one of the top ways to get traffic from Google, so it’s an easy place to start.
There are two main types of links you can build: inbound and outbound.
Inbound links send people directly to your website, while outbound links take them somewhere else. Most websites will have both types on their pages.
The important thing here is that you want more in than out when looking at link building for top search engine ranking purposes.
Many business owners make the mistake of only reaching out to influential bloggers with high domain authority when trying to reach top search engine rankings.
While this is not a bad tactic, it’s only one piece of the puzzle. You need to focus on building links from many different websites if you want quick results that will hold up over time.
You can build inbound and outbound links by commenting on relevant blogs or creating your own blog post about something related with an automatic link back to your website.
2. Content Marketing
You may have heard of content marketing before, but not everyone knows exactly what it means.
Essentially, this tactic involves creating and distributing information about your business to educate potential customers or clients on the value you can provide them with. This method is extremely effective because more than 70 percent of consumers look for a local business online when they want something done immediately.
When using content marketing as part of top search engine ranking strategies, remember that Google loves fresh new material more than anything else. If you create high-quality posts regularly without ever reusing old articles again, then your blog will start appearing on page one in no time.
Content marketing is more than just writing blog posts. It also includes creating videos, infographics, and ebooks too.
To get your website noticed by Google, you need to get your content out there. This can be done through social media, guest blogging on other websites, or simply sending it directly to customers and clients via email marketing campaigns.
The goal here is for people to find you through organic search engine ranking. That way, they will want what you are selling instead of being forced into it because the only option was paid advertising with Google Adwords.
3. On-Site SEO
To get the top search engine ranking on Google, you need a website that is both user-friendly and attractive. The more people interact with your website, whether through commenting or sharing content freely from it online, the higher the chance there will be of page one ranking.
But this must go beyond simply having a functional site design. You also have to make sure that everything you do on your own end is optimized correctly in terms of meta tags and other factors like image alt text. These allow search engines to find your site more easily and rank it.
On-site SEO is a constant process since it doesn’t stop after you build your website. You have to update and modify pages on the fly as needed for better rankings over time.
You might not think that everything about SEO matters, but even little things like formatting page titles with keywords can help you get top search engine ranking quickly enough.
4. Build a Responsive Website
Responsive design is an important consideration to make when trying to get top search engine ranking.
A responsive website has the same content displayed on every device, whether a tablet or smartphone. When this doesn’t happen, your site will likely be ranked lower by Google because most people are looking for businesses online using their mobile devices.
To build a responsive website with top search engine rankings in mind, go with HTML and CSS instead of Flash whenever possible. This allows the entire page to respond correctly no matter what type of device you are browsing from.
5. Use Search Engine Ranking Report Tools
Another search engine ranking method that can help you get to page one quickly is using third-party tools.
There are plenty of search engine rank report software options out there. But they all come with different features and levels of accuracy when it comes to determining where your website currently stands in the search results.
A search engine ranking tool can help you track your search engine ranking to see how it changes over time. You will also want one that provides accurate keyword data too.
Search engine ranking reports can be done manually if necessary, but there is no need to do this when the right software exists. You’ll get better results and save yourself a lot of valuable time as well.
6. Fix Current Penalties
Finally, you need to learn how to fix current penalties that might currently be affecting your website.
For instance, if Google has noticed too many spammy backlinks pointing at one page on your site, it will lower the overall ranking of all pages until these are removed.
If this is done incorrectly and Google’s linking algorithm gets confused even further, then there could be a manual penalty placed against your entire domain for trying to clean up bad links in the wrong way.
The best thing you can do when facing these types of issues is to get help from an SEO expert like SEOJet. They know exactly how to get them resolved quickly before more damage occurs.
Get Top Search Engine Ranking
The top search engine ranking comes from a combination of factors. But if you can get to page one for search terms that have high monthly searches, it will be worth all your efforts.
We hope that this blog post has been helpful and that you’ve learned more about how to get the top search engine ranking. Please keep visiting our blog for more informative content.