Are you starting out with WordPress and you don’t want to mess up when building your first business site?
Don’t fret, we’re here to help. Here are a few common mistakes with WordPress that you should avoid. Keep these in mind to keep your site at its peak performance.
It can sometimes be overwhelming but follow these tips and your business will be on its way to success:
1. Too Many Plugins
Plugins are great—they help you run your site and give functionality to it. It’s easy to get carried away when browsing plugins to install and get too many. It’s important to remember that when downloading plugins for your site, only get what you need.
Too many plugins can cause your site to slow down and bring up different performance issues. You have to ask yourself if a certain plugin is a necessity for your site.
Take a look at its reviews together with its update log. Check if the plugin is compatible with the latest version of WordPress and your theme. Check if the developers consistently maintain it and if they release bug patches and updates.
If the plugin meets all your needs and expectations, then go ahead and install it. If not, the extra plugin would be an unnecessary addition to your site and only drag it down.
2. Picking the Wrong Theme
One of the first big decisions you make when starting a WordPress site is picking its theme. With the number of themes available, it can lead you to become indecisive and second guess it. After all, you want your site to be perfect and accurately represent what the business stands for.
Often times, if you pick a wrong theme for your site, changes will eventually keep rolling in. You don’t want your target audience confused as to why the site always looks different. It’s best to find one that fits your business and stick to it.
When choosing a theme, keep in mind the overall aesthetic or your brand. Think of what it represents, it’s values and objectives that you want to get across. Always check if your site theme is flexible across different devices and adaptable to your changing needs.
3. Not Incorporating Google Analytics
If you’re not tracking and analyzing the data from your site, it will be hard for you to keep it at its peak performance. You have to be following the metrics that affect your site’s success and efficiency. This information is what lets you adapt and make the necessary changes to achieve its highest potential.
These metrics include data like site traffic, bounce rate, session duration, and pages per session that a person generates when actively on your site. From this, you can find out how your target audience interacts with your site. This will give you what you need to know and let you apply changes to your site respectively.
4. Ignoring Updates
There are many reasons as to why some people choose to ignore WordPress or Plugin update. One is that they often think that updating will cause their site to crash or cause several errors. But. you should know that this is a myth.
When there are updates for WordPress or plugins, it’s because developers have improvements or compatibility fixes. Some updates focus on optimizing speed and efficiency or bettering its user interface.
Avoiding these updates can leave you vulnerable to bugs and errors. Older versions of WordPress also leave your site susceptible to hackers. This leaves you and your visitors exposed to security breaches.
It’s in your best interest to update. You could be missing out on new features, security patches, and bug fixes. You don’t have to worry about your site breaking.
5. Neglecting SEO for Your Site
There are many benefits of SEO for your site. The main one is to keep your site ranking higher on search engines. When your site ranks higher, it means people are more likely to find and visit it.
71% of all Google clicks happen on the search engine’s first page. This means that if your site isn’t ranked high enough to be on the first page, it’s unlikely that more people will find it. Therefore, you have to make sure you’re using the right keywords and have quality content.
Study statistics and use tools like KW Finder or Google Keyword Planner for the most relevant search words and use the data to your advantage. Edit your keywords to meet those with high commercial intent. Not giving enough attention to your site’s SEO will result in less traffic to your site.
6. Not Backing Up Your Site
As the saying goes, it’s better to be safe than sorry. Every site is going to be prone to accidents and hackers. If the unfortunate event of losing your WordPress data occurs, it can be very hard to recover it.
It’s also tedious to constantly back up the data on your site whenever there is new information. Setting up an automated backing system is your best bet for securing all of your data.
There are several plugins you can find that will help you easily set this up. The plugin UpdraftPlus can even store this data in a remote location like a Google Drive file or DropBox.
7. Forgetting A Caching Plugin
Website speed plays an important role in ranking higher on Google’s search page. One way to improve your website speed is by investing in a caching plugin. It optimizes your site to handle a large amount of traffic without crashing.
It also helps lower your site load time and improve its general efficiency. You can find tons of free caching plugins available online for you to install.
If you want to speed up your site further, you could also clear the cookies that your site stores. You can learn how to clear cookies on Mac here.
These Are the 7 Mistakes With WordPress to Avoid
We hope that this article helped you learn more about common mistakes with WordPress and how to avoid them. There’s always plenty more to learn and improve upon but hopefully, this was a step in the right direction.
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