Challenges Faced by Startups

Obstacles and challenges in business will always be present. Being a successful entrepreneur requires preparedness for any expected or unexpected occasion and making correct decisions every time. Any mistake could end up ruining your startup to the point where you cannot recover. Here is the list of the main challenges almost every startup can face and some advice on how to react in these situations. 

1. Understand the Power of a Business Plan

People often underestimate the fact that they have to write a thorough business plan before getting into the business. The strategy has to cover all segments of business in order to be useful and successful. Some of the crucial areas are funding, staff, suppliers, marketing, and sales. Also, each segment has to be realistic and has to follow the exact budget limits. Take your time, think about every possible outcome, and don’t start any work until you find the right approach. You can also consider hiring business advisors to help you with creating a good business plan.

2. Finding the right People

Selecting your associates and employees is one of the vital tasks. Before you choose a person for each position in your team, you have to know have many full-time employees you need and how many part-timers or freelancers. In many cases (but not always, and not for every business), the best option is to hire more freelancers than full-time employees in the beginning. Mostly because you’re going to save a lot on the hiring costs and salaries. Also, think about the vital skills that your startup needs and try to find the right candidates as soon as possible. Delays can only eat up and waste your time, and you can’t afford that to happen.

3. Handling Financial Problems

One of the must-have segments in your business plan is money. Therefore, you also need a financial plan so you can understand how much money you need for startup costs, funding, marketing, and monthly expenses. Based on that plan, determine your necessary budget, make the calculations, and see how much more money you need. Many startups need loans, and there are plenty of options to choose from, depending on your business niche and the country where you live. In general, it is best to ask your family members and friends if they can lend you some cash. If they are not able to, research the potential options, and choose the best solution.

4. Handling Space and Equipment Problems

A precondition for a successful business is a good location, with enough space and proper equipment. However, it’s not easy to find and to renovate, if necessary. You also have to think about the accessibility of your location, mostly because of the clients, customers, and suppliers. Public transport, zoning issues, and parking places are essential when it comes to accessibility. Besides the vast space which is necessary for your equipment, you also have to think about technical issues. You need a stable connection, and one of the best options for startups is high-speed fiber internet. Data storage options are another thing you have to think about, as well as how to protect your data. 

5. Time Management

Decision-making is a skill that has to be mastered before even thinking of becoming an entrepreneur. You can’t waste time! Therefore, prioritize all your tasks, decide on the best approach for each of them and start working immediately. Don’t delay anything unless it is less relevant or less necessary. Remember, you have only 24 hours in a day, and you need to be productive as much as possible if you want your startup to become successful. 

6. Customer Loyalty and Dealing with Competitors

Always think about your ideal customer base and how to satisfy them. You are the one who provides answers to their needs, and that has to be your business philosophy. Your business can grow only if you have satisfied customers who will spread out kind words about you through word-of-mouth marketing, social media, etc. However, there will always be competition, and they’ll try to steal those customers from you. How should you deal with your competition? Analyze their strengths and weaknesses, don’t make the same mistakes as they do, and most importantly, be unique and try to differ from them as much as you can.

Read Also: 6 Reasons Why You Shouldn’t Ignore Market Segmentation

7. Finding the Right Partners

Partnerships are crucial for every business. Goals could be various – you might need help with your marketing efforts, suppliers, sales, or you might need some extra funding in which case a true partnership could save your business. However, you have to choose trustworthy partners with a good reputation. Otherwise, you risk ruining your own reputation because of collaboration with the wrong people. 

Maintaining and growing your business is the main goal for every startup. Making correct decisions in each of these steps will, in most cases, guarantee success in the long run.

Keith is an Adelaide based business adviser with a degree in Media Management. Experienced in numerous small businesses and startups, he enjoys giving advice on all things business related.

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