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Youth unemployment is a worldwide crisis given the combined factors of overpopulation, limited jobs, and limited resources. With immigration to urban centers rising, the...

UX, geek-speak for user experience, is a measure of how people behave towards a product or service. Like other social sciences, the user experience...

Mobile marketing is a multi-channel online marketing technique by which businesses can reach users on their mobile devices. It is different from other marketing...

Video marketing is one of the most commonly used techniques for promoting brands. Companies like Newegg or Amazon use different types of video content to engage...

Think about the ideal customer that you’d like to have. The type of customer that would add value to your startup bottom line. What...

Previously, there were three main types of customer care that customers could use if they were not physically in a store. These methods were...

One of the most common mistakes that online businesses make is focusing solely on digital marketing. In reality, the best way to build a...

You have been thinking about it for a while now. Getting on a freelancing gig and following your passion. Be it photography, content writing,...

Millennials are changing organizational structure around the globe. Many in this generation, that now is the biggest in the U.S., have taken over management...

Sankarsh Chanda is a young but hungry and motivated startup founder from India. He is a certified research analyst and started getting into equity...

Despite the fact that there is now lots of new and innovative ways to market a business, email marketing is by no means taking...

Regardless of the industry your startup operates in, existing clients referrals are a critical component of your success. When an existing client refers your...

With technology on the rise, it is no surprise people are becoming accustomed to paying for items with their phones. With applications such as...

As many cybersecurity experts say, no company– regardless of its nature or size – is safe from cyber attacks. In this age where businesses...

The key to growing a startup these days is based on understanding why traditional sales and marketing strategies are failing and why new activities...

Eduardo Festa started his professional career back in 2008 in Italy. In 2011, however, when he joined Sisal, as a Social Media Strategist, he started to...

If you think that coming up with a business name is an easy part of setting up a business, think again. If you care...

Be where your market is This is a basic sales learning everyone should be aware of, enterprise companies as well. Customers right now are online,...

The clock is ticking. The time has almost come. The 25th of May 2018 is the date when most businesses around the globe will...

As a general rule, increased productivity tends to mean increased revenues and profits for a company. However, business owners and managers cannot expect their...