MUST READ

The importance of providing great customer service can hardly be underestimated. And businesses around the world understand it. They go to great lengths trying...

Branding matters. How much you ask? Being consistent across presentations and platforms can increase sales by up to 23%! Part...

Instagram is a very popular social media platform which you might want to tap into if you wish to grow your business,...

Cybersecurity is becoming one of the number one concerns for companies and organizations all around the world. With cybercrime at an all-time...

Obstacles and challenges in business will always be present. Being a successful entrepreneur requires preparedness for any expected or unexpected occasion and...

America’s job market is booming. So much so, that a report by Wallstreet Journal stated that the job market is the hottest...

With so many different channels available to mobile app marketers, it can be difficult to focus in on mastering a single strategy....

Market segmentation is one of the top reasons why startups don't make it in the long run. Failing at segmenting the marketing...

Establishing and running a successful startup isn’t all that different from doing it with a traditional brick and mortar company. Most of...

You have probably heard a lot of talk about artificial intelligence (AI) in the last couple of years. Scientists and engineers have...

The lack of alignment between sales and marketing is a problem as old as the hills. Although both teams share the same...

Regardless of your level of expertise, one thing you have probably realized is that digital marketing is constantly evolving. With the various...

In today’s world, thought leadership refers to the aspect of having intellectual influence in a specialized area of business. Thought leaders are...

I would not reinvent the wheel if I told you that nine out of ten startups fail. While it means...

It’s difficult to keep up with the trends in today’s ever-changing digital world. If you want the best for your company, however,...

Sole traders, solopreneurs or sole proprietors - whatever you like to call them, a business person who is running their operation alone...

Trust has always been the basis of building relationships with prospects. If you are not able to win prospects' trust then you...

Instagram is undoubtedly the most popular visual networking platform. It is famous for its application based design and the look. According to...

Having a happy workforce automatically guarantees they will be productive, too. After all, it’s much easier to get work done when you...

Small businesses tend to be a little resistant when it comes to following up with prospects. Many business owners are afraid to...