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Market segmentation is one of the top reasons why startups don't make it in the long run. Failing at segmenting the marketing...

Establishing and running a successful startup isn’t all that different from doing it with a traditional brick and mortar company. Most of...

You have probably heard a lot of talk about artificial intelligence (AI) in the last couple of years. Scientists and engineers have...

The lack of alignment between sales and marketing is a problem as old as the hills. Although both teams share the same...

Regardless of your level of expertise, one thing you have probably realized is that digital marketing is constantly evolving. With the various...

In today’s world, thought leadership refers to the aspect of having intellectual influence in a specialized area of business. Thought leaders are...

I would not reinvent the wheel if I told you that nine out of ten startups fail. While it means...

It’s difficult to keep up with the trends in today’s ever-changing digital world. If you want the best for your company, however,...

Sole traders, solopreneurs or sole proprietors - whatever you like to call them, a business person who is running their operation alone...

Trust has always been the basis of building relationships with prospects. If you are not able to win prospects' trust then you...

Instagram is undoubtedly the most popular visual networking platform. It is famous for its application based design and the look. According to...

Having a happy workforce automatically guarantees they will be productive, too. After all, it’s much easier to get work done when you...

Small businesses tend to be a little resistant when it comes to following up with prospects. Many business owners are afraid to...

Marketing automation is at the basis of creating a successful B2B company. When growing, organizations need to automate marketing activities to unite...

The transportation industry is one of the biggest that has been flipped upside-down by startups. From rideshare services like Uber and Lyft...

Engaging with local customers is always one of the top questions of many business owners. Often times, you’ll host events at your...

Running a startup, you’re likely used to working long hours and putting in extra work throughout the week. With so much on...

In a digital world with 152 million blogs, questioning the value of investing resources and time in building yet another one is...

With more companies adopting inbound marketing as a strategy to effectively increase sales, lead nurturing becomes a must-do activity for every marketer....

The Instagram Television (IGTV) that launched on June 20 2018 has been an object of curiosity and experiment among users. There’s a...