STARTUPS

Establishing and running a successful startup isn’t all that different from doing it with a traditional brick and mortar company. Most of...

The lack of alignment between sales and marketing is a problem as old as the hills. Although both teams share the same...

I would not reinvent the wheel if I told you that nine out of ten startups fail. While it means...

Sole traders, solopreneurs or sole proprietors - whatever you like to call them, a business person who is running their operation alone...

Small businesses tend to be a little resistant when it comes to following up with prospects. Many business owners are afraid to...

With more companies adopting inbound marketing as a strategy to effectively increase sales, lead nurturing becomes a must-do activity for every marketer....

The Instagram Television (IGTV) that launched on June 20 2018 has been an object of curiosity and experiment among users. There’s a...

It is well known that marketing is a key factor for every business, be it big or small. However, it’s easy to...

This is a recurring question among startup founders. Especially early stage startups struggle around this topic. Is it really worth investing time,...

This is the story of a group of college students who spotted a gap in the market and are trying to fill...

There is a global movement within the corporate world that has opened to flexible workers to complete tasks and fill skills that...

eCommerce thrives through the incorporation of new technology in the process of production, storage and shipping. However, barcode scanning seems to defy...

The harsh reality that sometimes hit startup founders is that they need to pitch, always. If you want to attract investors, customers, or just...

Everyone wants to get rich overnight, a very unrealistic expectation, usually made by rookie investors. There is no easy way of getting rich fast...

There is so much to do in the life of a busy entrepreneur and yet, there is so little time. Every entrepreneur must understand...

In the latest years coworking spaces have become a natural choice for young professionals and startups. With a wide variety of options to choose...

Launching your own business is extremely challenging, regardless of the industry you operate in. Capital is generally low and the time available to achieve...

Your digital marketing strategy needs to be established to really work for your brand. The right strategy can help you improve reach and build...

Startups around the globe rely heavily on VC funding to grow and expand their activities. Many successful startups have raised capital more than once over the course...

Employee-initiated expenses are the second largest controllable costs after payroll. Failing to manage these expenses extend beyond the danger of economic losses. It also...