Content marketing is gaining popularity as the days go by. Marketers from different niches are exploring this opportunity to increase brand awareness. As a mobile app developer, you may not see the need to use content marketing as part of your marketing strategy. If you feel this way, however, you need to reconsider your options.
Just like with other forms of marketing, there is the right and wrong way to market your content. It’s true that content marketing emphasizes the importance of content in promoting a mobile app development company. But is it just about content creation? No, it’s more than that.
Content marketing involves more than just creating content. The quality of content you create and the methods you use to distribute the content are all part of the mix. If you start working on content marketing with the aim of simply writing blog posts and placing them on web pages, you will hardly see any benefit from it.
What Exactly Is Content Marketing?
Content marketing is the strategic use of content to promote a brand. It has to do with creating and distributing relevant content to your audience. The keyword here is relevant.
When you’re using content marketing, you will not directly pitch your products and services to your audience. You should provide them with relevant information that can propel them to take action. For example, instead of writing a sales pitch about your mobile app, you can write an informative review or blog post about the app, trying to get the audience to take an action.
The Complete Guide To Content Marketing Strategy For Mobile Apps
1. Avoid Stealing
Whether you like to admit it or not, everything online is available to “steal”. Since you probably have millions of marketers in your niche who are also trying to promote their business, you may be tempted to steal their content and paste it on your page.
While this is a fast way to get content on your blog, it is not efficient (and also unethical). Stealing content can land you in serious trouble. You’ll be reducing the rank of your site, and you can get reported by the party you stole from. The original owner of the content could file a DMCA. You might think that this is not a serious issue, but some marketers put in a lot of effort to find thieves and report them.
You can end up spending money on endless court battles and gaining absolutely nothing from the content.
2. Protect Your Content
You have now understood it is not wise to steal content from others. The best thing to do is to create high-quality content and take measures to protect the content you produced. This is because when a person copies content from you, the person’s site isn’t the only one that will be demoted. Yours will be demoted too.
Search engines don’t care who wrote it first. There are many paid tools you can use to protect your content online. While some tools alert you when someone is trying to copy from your web page to their clipboard, others prevent it from happening entirely. If these don’t work and you notice that your content was stolen, the best thing to do will be to file a DMCA. You may think it’s too much stress, but you will appreciate it in the long run.
3. Do Not Backlink Anyone Who’s Ready
Backlinking is a good way to boost your rank. However, who you backlink or allow to backlink you will go a long way to influence the result of your content marketing strategy.
See Also: How To Start A Successful SEO Campaign
Your audience is also watching closely who you associate with. If you decide to collaborate with a strong and reputable brand, you will build trust. Associating with reputable brands before and after your company publishes an app, will also boost your ranking on search engines. You’ll tap from their popularity, and their clients will be willing to check your app out as well. When working with a dishonest brand or a copycat, you’ll be hurting your content marketing efforts. However, those reputable brand are also careful about who they associate with. It’s a two-way collaboration, don’t underestimate this step.
4. Post The Truth And Nothing But The Truth
Your viewers are not stupid. They read a lot, crosscheck a lot and remember a lot. If you want to keep loyal followers, you need to provide them with high-quality information that is made up of nothing but the truth. Don’t fake stats or post lies. If you’re not sure about something, do your best to confirm it, otherwise leave it out entirely.
The last thing you want to do is tarnish your efforts because you stated wrong stats or wrote a white lie. News about these things spread fast. Be careful about what you write.
5. Never Underestimate The Power Of Email Marketing
Email marketing allows you to segment your audience in the best way possible. Don’t let the more popular social media marketing divert your attention from using content through email marketing. You can build a list of loyal subscribers who can regularly come and check your content.
Your audience is more likely to take your work seriously if you have a brand-specific email that sends them customized emails from time to time. Email marketing didn’t start today, and it isn’t going to end today either. Don’t overlook its importance.
If you haven’t started using content marketing, start now and use this guide to build the right audience. If you have already started content marketing, but you haven’t been getting the results you want, use this guide to fix your content marketing strategy. The sooner you get to work, the better results you will get.
How do you use content marketing to boost your online brand presence? What type of results have you seen by implementing a content marketing strategy for your mobile app? Share your experience in the comment section below.