Every person in this world consumes content in one way or another. Quality content has become a significant part of human life, especially for entrepreneurs. But why? The answer is simple; entrepreneurs need customers so that they can earn profits, and consumers need some kind of knowledge or information in return.
“Give and take.”
It’s the basics of business, and consumers have now understood it. That’s the reason why they demand quality information in return. But what exactly is included in this “Content”?
Well, there is no correct answer to this question. Because there are numerous types of content and each one has its own benefits to the business. Therefore it is essential that you are aware of each one of them and know “when” to use “which” type of content. As only the correct type of content can provide you desired results and help promote your business.
Hey! Are you getting worried? Don’t worry! Because we have got you covered! We have written down all the types of content marketing that you can use. So, without any further ado, let’s get started!
Articles and blogs
First on our list is articles and blogs. It is age-old yet one of the most effective content marketing strategies. Words help in explaining things better and in enhancing the knowledge of the reader. That means if your customers have any kind of doubt, your website’s blogs can help resolve them.
Besides that, you can also include a Q & A webpage in your website that answers all the basic questions. Hence helping your customers get all the information they want. Not to forget that it is a budget-friendly marketing tool, and you can use it to achieve your search engine optimization goals.
Fact about blog post:
86% of the marketers include blog posts in their marketing strategy. Moreover, 60% of the customers say that blog posts help them in making purchase decisions.
You must have heard the phrase that “A picture is worth a thousand words!” That’s correct and probably inspired the concept of infographics. You see, every person is different; some like to read, while some don’t. But it doesn’t mean that you should let go of the latter ones. Right?
That’s why if you want to get the attention of your target audience that doesn’t like to read blogs and articles yet wants to get information, you can use infographics for them. They are eye-catching and fun. Moreover, to explain something complicated, such as using a product or explaining the attachment of the electronics, infographics are more convenient. And don’t worry, making infographics doesn’t cost thousands of dollars, so it’s budget-friendly.
Fact about infographics:
Infographics are the fourth most used type of content marketing, and approximately 65% of the companies use it.
Having the quality of time management is a savior. In the busy work life, it is difficult for people to take time out for themselves. That’s why to get the information they need; they tend to look for short and quick sources. And one such quick information source is video. Therefore, if your marketing campaign is targeted towards employed people, you should use videos.
Make sure that the idea behind the video is unique and explains the campaign message properly. Furthermore, you don’t have to go for big-budget video production. Smartphones have advanced a lot, so you can use them for recording the video and editing it. All you need to focus on is that the message is powerful and inspiring.
Fact about Videos:
55% of the people watch videos daily, spending around 2 hours of their day. More than 90% of marketers say that videos help them in brand engagement.
Before you start wondering how press releases help in promotion, we must tell you that it is an underrated marketing tool. Press releases can help companies in creating a positive corporate image and in enhancing goodwill. Besides that, you can also use it for making a new announcement that grabs the attention of the media and target audience.
Nonetheless, as the company issues it, it should be written wisely and clearly communicate the company message. So, if you want to know how you can do that, you can click here and learn how you can make the press release more appealing. Moreover, remember that the information you provide should be relevant and in simplified language.
Fact about Press release:
Google thinks of press releases as user-friendly and high-quality content, thus helps companies to go higher on search results.
Let’s be honest! Every person likes humor and memes. They make life less challenging and more enjoyable. That’s the reason why most brands have started using memes for promoting their products and services. These are generally indirect promotions but with a hint of humor, mostly used for brand awareness and customer engagement.
However, you need to be very careful while using the meme, as nobody should get hurt by the joke. Thus, you first have to analyze the prevailing social media trends and then think of an idea to fit into the trend. You can use this method if your target audience includes youngsters, as 90% of the social media users fall in the age group of 18 to 29. (Report of Statista)
All in all, it’s a fun way to bring your brand into the limelight.
Fact about Meme marketing:
People are likely to share funny and related memes on social media, thus helping the brand gain more followers and popularity.
Collaboration with influencers
Last but not least, you can take the help of influencers for your brand marketing. Every person has specific interests, right? So the chances are that they follow the experts of that field on social media. And you can take advantage of this point for your business by collaborating with experts or influencers. They can uniquely promote your brand and help you accomplish your objectives.
Fact about Influencer marketing:
17% of the companies spend more than half of their marketing budget on influencers.
All the strategies mentioned above are different types of content marketing that you can use to promote your company. Nonetheless, make sure to understand your main objective and target audience before you use them.