Online businesses today use Instagram Stories to give voice and personality to their brands. This new channel allows startups to engage their customers and build loyalty among its user base. Here below we cover how Instagram Stories has proven to be beneficial to companies’ growth.
Instagram, as a platform, offers access to over 1 billion users. Instagram Stories’ daily active users, on the other hand, are roughly about 300 million. This represents a great opportunity for companies to showcase products, increase their popularity and strengthen their customer loyalty.
An average user spends about 28 minutes on the platform every day. This means that companies have ample time to get their target audience attention and put their services before them.
Businesses can also use Instagram Stories Ads to drive sales and engagement. One in three users accesses Stories every day, meaning that you have a high chance to engage with potential customers. A story shared by a brand usually direct its viewers to other platforms like shopping pages – a form of product advert.
Brand Stories can also take users to external social platforms. Asking viewers to follow the brand’s account or signing up for services provided by it is not uncommon. Other stories lead to external blog posts, product campaign pages, and the likes. 20% percent of these shared stories have been found to result in direct interactions with customers.
Content is the Key Behind Instagram Stories Success
Studies reveal that the majority of stories shared by companies advertise products. They are usually product promotions to make their audience aware of special offerings.
Nearly 22% of stories take the viewers on an “inside look ” to build awareness about what the company is all about. Some companies use the feature to take their audience “behind the scene” for sneak peeks at new services or events.
For more astonishing facts about how businesses use Instagram stories to their advantage, check out the infographic below:
Have you used Instagram Stories to grow your user base? Did you experience any particular results using this channel? Share with us in the comment section below your experience and thoughts.