As we say goodbye to summer and brace ourselves for the next few months, we are all looking for how we can take the next step for our businesses. The last year has been rocky, to say the least, but now it feels like we can finally afford to take some confident swings. With that being said, we all know that there has been enough in the news over the last few weeks to remind us that we need to be a little careful about putting ourselves at risk. Here are a few simple steps that you can use to give your business a leg up this autumn
Revamp Your Website
We have all spent far more time online than we usually would during the course of the pandemic and as a result, we have all become far more discerning. Customers are not going to waste time on a site that is difficult to navigate, or which does not impress them quickly.
Think about committing to a website redesign, and while you’re at it, look at how you can improve your SEO. Good SEO means committing to regular content updates that demonstrate your expertise, and this will push you up Google’s search rankings. Keep checking on the latest Google updates to make sure you are following their guidelines. Could using different media on your home page make your content more accessible?
Upgrade Your Payroll System
Part of levelling up your business is making sure that your important services are running smoothly. Another crucial element is making sure that your employees are happy and feel looked after. One area that combines both these is your payroll. There are plenty of reasons why you might want to swap your payroll software, but there are just as many things that you will need to look out for if you are doing so.
You need to make sure that you are going to avoid as much disruption as you can, that your employees are going to be happy with any changes that are being made, and that you have a clear idea of what you are going to need. If you want to know more about the most important things to watch for when switching payroll providers, PayCaptain has put together a detailed checklist. PayCaptain is committed to helping companies get a handle on their payroll process and their core values make them an invaluable partner.
Make The Most Of Your Social Media
Social media is one of the most valuable tools that any business has in their arsenal, especially right now. The pandemic showed us just how important it is to have a clear channel of communication between a company and the customer, and it gives you a platform where you can demonstrate what sets you apart from the competition.
There will always be businesses with more resources than you. What they don’t have is your personality and your expertise. With six in ten UK businesses not using social media to boost their customer base, this is a great way to get ahead of the pack. Think about how you can use social media to connect with new customers as well as your target audience. Remember that good customer service is crucial right now, so be sure to reply to any messages or complaints as soon as you get them. Think about which channels your target audience uses and prioritise them accordingly.