Mobile app development is the hottest topic in the market right now. Everyone is excitedly exploring the world of creating mobile apps. However, there are various secrets that the mobile industry holds in itself. There are various myths and misconceptions that prevent startups to invest in the most powerful and successful marketing tactic of nowadays, the mobile application development.
To help startup founders in busting these myths and go beyond, here is a list of mobile application development myths popular in the market.
1. Apps Are For Established Brands Only
The foremost myth that holds the startup founders back from entering the mobile market is that apps are meant for established brands only. If you too believe so, it’s time to look at the bigger picture.
Mobile apps have become an indispensable part of any industry. These are tools for both startups and established brands to cater to the needs of their target audience and gain higher revenue. Apps can be considered a weapon via which startups can outshine the competition and established themselves as the market leader.
It’s important to understand how the mobile industry works. Don’t wait to get popular before investing in mobile application development. Either hire an app developer or build it in-house and get ahead of your competition.
2. Mobile App Development Means Bringing Something New and Unique To The Market
Startup founders, most of the time, focus on showing their creativity and introducing new and out-of-the-box ideas. Although in theory great, it is nearly impossible to be truly unique in the mobile apps space.
Between iOS and Google Play, there are about 5 million apps already uploaded and this number grows daily. Making the app concept unique and original can make the process complex, lengthy, and risky at the same time.
The best way to reap the benefits of mobile app development is to study the top trending app and revamp their ideas. Introducing new and better features, rather than dreaming of building a billion-dollar unicorn can be more profitable (look at the gaming industry). This will help you understand the market easily, travel a less thorny path, and drive higher downloads.
3. You Have To Build An App For Everyone
The new and inexperienced entrepreneurs think of developing a mobile app for all is the secret sauce for success. This is probably the biggest myth of all.
Everyone has a different set of desires, pain points, and expectations. It is practically impossible to come up with a mobility solution that appeals to everyone. The ideal way is to target a particular user base, study their market data, and develop a mobile application targeting them.
Like anything else in business, success comes with a laser-focus approach. Understanding your user base and their interests will be the first step towards building something people want. Focus on a specific type of user, rather than trying to build something for everyone. Nail a niche, then conquer the market.
4. Mobile App Development Requires A Ton of Money
Creating an app for your business can be a costly affair. However, it does not need a ton of money. An app can be developed for anything between $25,000 and $150,000, depending on the app type, platform, features, tech stack, and other factors.
This cost can be cut down to nearly half by developing an MVP, or mini version of your app. This won’t be the final version, of course, but it can help you get to the market faster with your idea.
Cost shouldn’t stop you from investing in developing an app. There are several ways you can do it at a reasonable cost. Build a team to develop it in-house or contact the best mobile application development agency to discuss your app idea. If you are not familiar with app development, having an agency helping you out could make your life easier. However, have a clear idea of what you want and determine how much it might cost.
5. Business Apps Take Forever to Deploy and Launch
First-time entrepreneurs also believe that mobile app development for startups is an endless task. The main reason why this might happen is lack of planning and consideration of the right factors.
When it comes to designing an app for your startup, you need to focus on key features and working with the so-called “Agile Methodology“. This way of working leaves room for modification in the existing app development plan as per the changing market trends and business needs.
6. App Marketing is Expensive
Startup founders believe that app marketing is way out of their budget. Too many activities and platforms to follow in a very crowded marketplace can lead you to think in the wrong way.
There are, however, simple and free app marketing tactics to help you build your user base, such as ASO marketing, Social Media, Referral Marketing, etc. Acquiring a wider audience doesn’t necessarily require big budgets, especially in the first phase of your app startup. Before starting to invest, consider well what works and what doesn’t, based on your audience and their preferences. Don’t waste money at the very beginning, unless you have a proven concept.
Mobile app development is far from being an easy task for startups. However, it’s not rocket science either. Remember not to panic and to strategically think about your market and audience.
Understand your business needs, customer expectations, and consult with a mobile app development company, if needed. Your future depends on the success of your app, take every needed step to create a sustainable business.
What’s your experience with mobile app development? How did you take your idea off the ground with your app startup? Share your thoughts and experience in the comment section below.