This is a recurring question among startup founders. Especially early stage startups struggle around this topic. Is it really worth investing time, resources and also money into a startup blog?
Blogging doesn’t usually come at the top of the activities list that every founder worries about when building a product from scratch. As a matter of fact, most startups ignore this part of marketing. Most entrepreneurs regard blogging, or content writing for that matter, not crucial for their early stage company success.
However, what most entrepreneurs usually forget is that blogging allows them to talk about their product in a
Starting a blog for your startup is really not that complicated. If you are not a tech-founder (and you don’t want to bother those coding), you can rely on platforms like WordPress or Wix to build a simple blog and link it to your main website. Blogging is extremely cost effective and if you dedicate to it enough time, you can really achieve great things.
Podcasts, interviews, infographics are just some ideas for you to take in consideration when thinking about blog content.
Blogging per se though is not going to solve your problems when it comes to acquiring customers. However, your blog can be a vehicle to attract potential leads in a different way.
Content creation is long-term gameplay. Results won’t come overnight.
What Your Startup Blog Should Talk About?
Your startup blog should be about:
- Lessons you learn while building your startups – These stories can gain you a lot of traction and attention among other founders, who will gladly share your stories with their networks, giving you more exposure. “How I Failed At My Startup Dream” drove for MyStartupLand thousands of views within a few hours after sharing it and it still drives organic traffic after been published more than 2 years ago.
- Market conditions and forecast – Here you can give your opinions on how you see the market you are trying to penetrate going. What’s trending? What’s its future? Don’t worry about right. Most articles about forecast are wrong.
- Industry insights and learnings – Most likely you are going to know your market inside-out. This gives you enough knowledge to talk about what you think about what’s currently happening in the market
There are obvious topics that attract attention. These usually are about fundraising, pitch decks, investors meetings, or bootstrapping. If you have any insights on how you are doing any of these (successfully), you should get traction.
What Should You Consider When Writing For Your Startup Blog?
There are a few things to keep in mind while writing on your startup blog. Depending on the type of market or audience you are writing for, some things might work better than others, however, you should keep your format constant and continuously explore competitors’ or other startups’ blog.
- Consistency – If you can, you should write between 2-3 times per week. However, if you can’t make it, writing one long and insightful article a week could also give you enough exposure.
- Article Length – There are different ways to look at this. If you plan to start writing a blog about your startup adventure, however, your blog post cannot be less than 1500 words. The reason is simple, if you share your insights or learnings in 600 words, well, maybe there wasn’t much to learn about.
- Images – Use as
muchvisuals as you can. Charts, images, infographic, whatever you think suitesbest your audience.
- Call-To-Actions – Your startup blog shouldn’t be talking only about your startup products or services, however, if you plan to share your learnings on the way, it is totally acceptable to add some (strong and clear) CTAs in the content.
What Are The Advantages Of Having A Startup Blog?
By now you should be convinced that having a startup blog is certainly needed. However, you should also have understood that you cannot take it lightly. There are several practical advantages when it comes to building a blog for your early-stage company, here we take a look at the main ones.
1. Increase Organic Traffic
Working on content for your blog will help you gain organic traffic to your website. There’s nothing better than having a blog and attract interested users.
Creating content constantly will also help you with the Google ranking, as your website will constantly have new pages that Google will fetch. On top of that, if you write something interesting, other websites will link to your stories, giving you higher authority online.
2. Increase Website Engagement
Blogging is also another great way to increase user engagement on your website. The time spent on your startup website will naturally increase. If you place correctly links and invite the users to find out more about your products or services, you will also see an increase in users getting to the right pages in your websites.
3. Increase Brand Awareness
As a result of the first two points, your brand (also personal one) will increase. Writing content for your startup blog will help you establish yourself becoming an expert in your space. It goes without saying that to be considered as such, you will need to create worth-reading content.
4. Grow Email Subscribers
We have said this a few times already, email marketing works like a charm. Especially if you are about to release a new product feature or you are actually launching your product to the market. Content creation will drive users to your website. If those users find your startup blog interesting they will gladly subscribe to your newsletter.
There are several plugins that you can add to your blog to capture leads.
5. Facilitate Interactions With Users
An interesting blog will also give users a reason to comment and interact with you on the topic you are writing about. Never let a chance go by, if someone comments on your startup blog, reply and engage with them. Creating conversations with websites users is extremely important to establish long-term relationship with those that will potentially buy your products.
Another important thing to consider is that with a startup blog, you will hear customers’ feedback from different part of the world. Remember that customers interviews are the best way to build your product? Your startup blog can help you achieve that.
6. Showcase Your Products
Although this should not be the focus of your startup blog, content creation can help you showcase the products you are working on. Remember that you need to engage the viewers with something interesting. Rather than using a lengthy blog post, perhaps you can use a video instead.
7. Gain Audience Trust
If you keep the content flowing on your startup blog, the audience will start trusting you more and more about what you tell them. Remember that you are the expert in your industry. The more people come to you to discover about your insights, the more trust they will have in you (and your startup).
There are tons of startups out there that have implemented a blog as a side strategy to engage and attract users. Do not let the train go without you, it’s never too late and you always have enough time to share your thoughts and consideration with a hungry audience.