Social commerce in the last few years is playing an always more important role in the traditional eCommerce world. Social media companies are now working together with eCommerce websites to deliver a new and exceptional experience for shoppers. The basic goal of social commerce is to enable shoppers to use social networks to make eCommerce transactions.
How Is Social Commerce Influencing The Traditional eCommerce?
Shoppable Instagram feeds or “buy” buttons on Pinterest and Youtube are just a couple of examples of how social commerce is reshaping the online shopping world. No one is missing on this trend, as users change the way they shop. Even traditional “giant” eCommerce shop are implementing social commerce techniques to attract new users. For example, eBay uses Daily Deals on Facebook.
According to Facebook, there are about 450 million users who visit buy-and-sell groups on a monthly basis. Seeing this new trend, Facebook developed a new service, called Marketplace in October 2016. The concept follows the same idea that eBay and Amazon use.
Social media users can now directly shop on eBay Daily Deals through the Facebook mobile apps. eBay implements a bot (ShopBot) that helps users narrow the research to find the right product, among millions of listings.
The infographic below shows how social media platforms are becoming more commercial, while eCommerce platforms are becoming more social. Social commerce is a trend that will grow in popularity in the next years with no doubt.