SUMO - Tools For Startups - MyStartupLand


SUMO is one of the most commonly used tools on websites. It can help startup founders in generating more traffic, email signups, shares and much much more.

What Is It? 

SUMO is a web-based platform providing a suite of free online tools. These are:

  • List Builder – lightbox pop up to build email subscriptions
  • Share – function to share on mobile/web your website content
  • Welcome Mat – full-screen call-to-action shown to visitors
  • Heat Maps – tool for understanding where people are clicking (or not)
  • Scroll Box – email collection box
  • Google Analytics – easy integration with GA for your convenience
  • Discover – way to get more traffic
  • Smart Bar – floating bar appearing at the top or bottom of the website.
  • Highlighter – function that makes your content tweetable
  • Image Sharer – share website images super easy (with a link to your post)

Is It Free?

It is free if you are OK with having a “sponsored by SUMO” at the bottom of any of these functions. There are paid plans to remove these and make them completely customizable.


Originally from Italy, Luca lived in 3 different continents in the last 10 years, working mainly in business development in the ad tech space. While being employed by day, by night he tries to make the startup world a better one by providing an anonymous review platform for entrepreneurs about startup accelerators, events and competitions.

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